>heaven scent to design a corporate identity for a beauty therapist setting up her own business. to include logo, & its application onto business stationery & various other leaflets & advertising. after discussion between the client & myself a suitable palette was achieved, ensuring a look of quality & luxury was maintained throughout the entire identity. the typeface was chosen because of its distinctive qualities, the italic of this face achieves a good balance between looking traditional & progressive (it is a serif but achieves a modern look). shown are examples of stationery, price list & christmas card.