>ugly bug an article to be printed on translucent paper stock for the universities in house magazine; ‘the case’. the volkswagen beetle was chosen because of its inherent contradictions in particular between good & evil, light & dark. the front cover pays homage to the creative revolution in advertising during the 1960’s. volkswagen, with their witty campaigns by doyle dane bernbach were at the forefront of this revolution. they obviously had real beetles at their disposal for advertising purposes; i had to make do with a model. this made for a slightly easier proposition when it came to flipping the car over onto its roof, not to mention cheaper.